Design+in+Print+Elements

Essential Elements: Design

There are a couple of guidelines you should follow to have a successful design. A few principles that will help you produce more attractive documents are:


 * Design pages instead of simply writing them.
 * Define the communication area for your pages.
 * Determine a consistent layout for all pages.
 * Create visual hierarchy in your documents.
 * Chunk information for accessibility.
 * Use color for effect.

Primary principles that affect the design as a whole are:


 * Unity
 * Variety
 * Hierarchy
 * Proportion

Supporting principles that affect the interaction among elements are:


 * Scale
 * Balance
 * Rhythm
 * Repetition
 * Proximity

The elements of design are:


 * Shape
 * Space
 * Line
 * Size
 * Color
 * Texture
 * Typography

Sources:

Evans, Poppy, and Mark Thomas. "Chapter One Defining the Language of Design." Exploring The Elements of Design. Clifton Park, NY: Thomson/Delmar Learning, 2008. 1-24. Web. 12 Dec. 2012. __[]__ By: Yosbel De Moya