Essential+elements+design


 * Elements of Design **

In today's media-intensive culture, people often decide that reading an ad, brochure, or newsletter is not worth their time, so even if your publication is important, it may end up in the wastebasket. An unusual design, however, can spark their interest. Even the most sophisticated readers get bored with staid designs.


 * This section addresses the fundamental themes of page layout and design: **
 * **//Purpose and Audience //**
 * **//Organizing Information //**
 * **//Getting Their Attention //**
 * **//Balance //**
 * **//Alignment //**
 * **//Repetition //**
 * **//Emphasis //**
 * **//Proximity //**

Resources that are related to visual rhetoric and that may help you understand these ideas are: [|Visual Rhetoric Slide Presentation] [|Color Theory Slide Presentation] [|Using Fonts with Purpose] [|Design an Effective PowerPoint Presentation] <span style="font-family: Arial,Helvetica,sans-serif;">[|HATS (Headings, Access, Typography, and Space) Slide Presentation: A Design Procedure for Routine Business Documents] <span style="font-family: Arial,Helvetica,sans-serif;">Sources <span style="font-family: Arial,Helvetica,sans-serif;">http://owl.english.purdue.edu/owl/resource/691/01/ <span style="font-family: Arial,Helvetica,sans-serif;">By Shriya Baddula,Biomedical Engineering at NJIT