Design+in+Print+Audience+and+Genre

Introduction: Audience and Genre

The elements of design in print environments has to do with how the writing looks visually after it is printed.When it comes to design, audience is very important. Different audiences are looking for different elements visually. For example, young readers will most likely not be interested in a monochromatic magazine design. They find flashy, multi-colored designs more appealing. Your writing professor will not want you to hand in a research paper with size 36 font, in red ink. So, determining your audience should be the first step taken in coming up with your design.

There are several different print genres, and they are each to be designed differently. The genres include lab reports, academic essays, magazine articles, project proposals, and the cover letter and resume. Each genre typically has a different audience also. Audience for lab reports usually includes your fellow classmates, and your science professor. The academic essay may be read by colleagues, professors, and scholars. Magazine articles have to appeal to a larger audience, and have to stand out from other magazine. Project proposals typically have an audience in the technical field. The cover letter and resume is probably the genre that has to be most appealing. You use it for jobs, and it your design stands out, it’ll probably get picked over other people applying.

By: Yosbel De Moya